Fits in the period between the wars, the rebirth of Italian ceramic production starring the eclectic Gio Ponti (Milan, 1891 - 1979). Not only an architect, interior decorator ship, set and costume designer - as well as founder of the magazine Domus for the development of a culture of - industrial designer but also universally recognized. Asked to design new forms by Richard Ginori - enough to win the prestigious Grand Prix at Paris in 1925 - will revolutionize the production quickly reaching an international reputation. industry is the way of the twentieth century, is his way of creating. The combination of art and industry, art is the kind, the condition of the industry . Not surprisingly, after his appointment as director in 1923, supports the production in series, intended for wide distribution to the consumer, for which designs advertising campaigns and ensures that the company is present among the most important exhibitions domestic and foreign.
Industrial production and artistic taste, it is the combination of the strategic approach for launching new types in the design of over a thousand pieces for Doccia. Cists, urns, vases, amphorae, jars and figurines as well as small ornaments are the result of a combination of archeological citations, themes and atmospheres neoclassical metaphysics. Themes of the Greek and Roman mythology are adapted to his personal taste for deco iconography and cultured at the same time ironic, as Women on Clouds or Everything passes, but also those taken out of the circus world and moments of everyday life. Dancers, peasants, winged cherubs, mythological figures and objects float in space between architectural elements, funds and geometric cityscapes. Stick figures penned in gold-tipped white agate emerge from the bottom replaced by Blu big fire since 1928.
An important and unexpected selection of vases, small objects, bowls, urns, ink, plates, slabs and tiles - in part because it penalized the sight glass cases are different leaning against the wall - for a total of over one hundred pieces of porcelain, stoneware and earthenware (1922 - 1930), frame the spearhead of the exhibition: the unprecedented large pot with lid Fabrizia. Designed in 1924 and exhibited the following year in Paris, has only recently reappeared on the market to be bought by a private individual. Belongs to the series My women , naked from the elegant, sinuous lines and stylized, attitudes and casual hairstyles ancient, moving between flowers, cloth and clouds. As Fabrizia, seductive protagonist harem of Bridges. Lying on a bed of clouds suspended in a deep blue night sky. Between formal rigor and extreme synthesis.
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